There is no emotion, there is peace.
There is no ignorance, there is knowledge.
There is no passion, there is serenity.
There is no chaos, there is harmony.
There is no death, there is the Force.

– The Jedi Code

Yesterday I talked about roadblocks to momentum and how to overcome them, but there was one very serious one that I didn’t really mention.


It’s because I didn’t have the right brush to paint with, but something that I think I do have today – with the first ‘test’ of the LHC (Large Hadron Collider).

Now, if you know anything about this, you know that there’s been more doomsaying and fretting over turning this thing on than the inevitable march towards the Y2K bug back in the year 2000.

So what’s all the fuss about? People often fear what they don’t understand… and lets face it – plenty of us claim to know a lot about a lot of things, but really only have a surface understanding of some of those things.

People are worried that the LHC will create a black hole.

Particle physics? Quantum dynamics? Well, not exactly my strong suits – but I trust in the experts, namely Stephen Hawking. Hawking has told us that IF, in the rare event that the LHC managed to produce some sort of black hole, it would evaporate almost instantaneously because of the ultra-micro size, nature and energy of the black hole created.

Blah, blah, blah, right?

Well, apply these concepts of fear and misunderstanding to a business project. Whether the project is Search Engine Optimization (which creates LOTS of fear wherever it is mentioned), that risky new idea, and so on… fear and misunderstanding will always stand in your way whenever risk is involved.

The only thing that can battle fear is knowledge. Unfortunately, where admitting your own ignorance is hard, getting someone else to own up to theirs is even harder.

Tread carefully and don’t be insulting: provide lots and lots of evidence, make the subject exciting and fun, and best of all – accessible to the layman (don’t overwhelm someone with lots of jargon).

Whether it is your own fear or others’, it’s really true: the more you know, the further you will go!